Project Objective:
A multinational sporting goods company initiated a new internal system that required more demands from its people in order to make their work more efficient. So, the company was seeking an internal communication campaign that hammers on this message:
A multinational sporting goods company initiated a new internal system that required more demands from its people in order to make their work more efficient. So, the company was seeking an internal communication campaign that hammers on this message:
"More demands = More rewards"
